Ajio

Father's Day campaign

IDEA

Father's sacrifice so much over time for us, a grateful message using product's available on Ajio to show it over a long period of time

EXECUTION

We crafted a simple yet impactful video using watches. A watch for the dad that get's torn & worn out over time and different watches for the kids over the same period of time as they keep changing, yet the father's watch remains the same.

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